The goal of a successful SEO is not to try anything and everything, rather understand what works best. Here are 3 tactics you need to stop implementing.
If you want to outrank your competitors and thrive in this competitive business world, you need to adopt smarter methods to attract your target audience and boost your online presence. Drawing targeted traffic to your company’s web page still remains one of the most efficient and effective ways to achieve that goal, making search engine optimization or SEO the most sought-after and powerful tool for driving organic traffic to your blog or webpage. To drive high amounts of traffic, SEO specialists must learn how to incorporate various tactics into their campaign. However, keep in mind that not all tactics work to your advantage. To survive in today’s digital market, you have to adapt to the principles of search engines.
SEO has significantly changed over the years. Today, thanks to current updates to Google's algorithm, the way businesses do SEO and build links has been significantly impacted. As a general rule, you should abide by the “white-hat SEO” tactics to ensure that you don’t get penalized or harm your ranking on major search engines like Bing, Yahoo, and Google.
Here are some common white-hat SEO tactics you need to avoid now:
Make no mistake: keywords were and always will be a crucial aspect of SEO. Google crawlers are now quick to analyze your site to understand the purpose of your content. Unfortunately, some small business owners fail to use keywords properly. They tend to rank key phrases and keywords that do not yield profitable results. Most of these businesses skip the keyword research process—an important process in the SEO strategy. If you’re a small business owner, avoid this mistake by using tools such as Google Keyword Planner to help you do keyword research for your page.
This is an SEO tactic where multiple versions of the same content are created and published in various sites to drive referral traffic and obtain backlinks. Most of the time, this type of content is low-quality and nearly plagiarized. While a popular trick, don’t be fooled: content spinning won’t do your business any good. Spinning sub-standard versions of the same content just to trick search engine crawlers into thinking that your content is original must be avoided at all times. If there is a need for you to reuse the content, spend some time and effort to cover the same content from a different perspective.
Link building, whether one-way or three-way, can be beneficial if done properly. Keep in mind, though, that you still need to be very cautious when linking back and forth between two websites. Most of the time, this kind of tactic is viewed as link buying, which will only lead to both sites being penalized with a bad ranking. Should you need to adopt a link exchange strategy, you have 20 to 30 days before search engines will think that you are doing this on purpose. Another thing to consider when exchanging links is that you must only link to sites that are aligned with the content on your website.
There’s no way you can get away with tricking a search engine. Search engines are constantly updated and every live website is checked to determine if anything suspicious is going on. Make sure you comply with the guidelines of SEO strategies to ensure the safety and sustainable growth of your website.
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