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Case Study

Urban Axe Throwing

16x Return On Ad-Spend
+37,000 People Reached
+20,000 Engaged Users

Stats from Feb 1 - Feb 14th, 2020.

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Urban Axe Throwing Mobile Layout

Black Peak was tasked to build a new website, optimized for search engines, a custom-developed booking tool and a series of influential marketing campaigns.

DATE

December, 2019

CLIENT

Urban Axe Throwing

CATEGORY

Branding & Web Design

Black Peak was tasked to build a new website, optimized for search engines, a custom-developed booking tool and a series of influential marketing campaigns.

DATE

December, 2019

CLIENT

Urban Axe Throwing

CATEGORY

Branding & Web Design

UAT Mockup
UAT laptop

The Challenge

Black Peak was tasked to create a marketing campaign that would blow Urban Axe Throwing’s competition out of the water. As well as build them a brand new website, and develop a custom front-end for their Acuity based booking system.

The Approach

We filled their venue with happy axe throwers and created content to use in marketing their opening night event! The result was a sold-out house for their opening night and a hugely successful launch!

The Launch Strategy

+500,000 Impressions
+150,000 People Reached
+78,000 People Engaged

Stats from Nov 1st - Nov 30th, 2019.

Facebook Advertising

We planned a series of ad-sets to target a broad range of people and then re-targeted those that we’re interested in finer tuned re-marketing campaigns. The result was a full house on their opening night!

Content Creation

Our team of Content Creators organized a shoot with background talent & filmed a multitude of videos to be used in our marketing efforts. We also took original and engaging photographs to be used for marketing & branding efforts.

Our Custom Developed Booking Tool

We leveraged Acuity’s powerful backend and built an entirely custom front-end that uses Stripe for payments and Acuity for backend booking. The result was much higher conversion rates and a straightforward and frictionless checkout process!

Before
After

#1 on Google in under 60 days!

3 #1 Google Rankings
7 First Page Google Rankings

Rankings Acquired in under 60 days

Weekly Blog Articles

Black Peak Creative writes one custom blog article per week for our client which we push to social channels to drive engagement. It also assists in ranking on Google since Google values sites with fresh & current content.

Backlink Generation

We only create genuine links with real traffic. When acquiring backlinks, it’s important that the sites are high-quality, we focus on real sites with a Domain Authority of 30-70.

“Have worked with Black Peak for a couple months now and the experience has been one of the finest of my business career. The owner is attentive, constructive and honest. He listens when I make requests and offers advice and feedback when he sees a constructive opportunity to do so. Would work with Black Peak again anytime!”

Jeff N Denhartog
Co-Founder, Urban Axe Throwing

“Have worked with Black Peak for a couple months now and the experience has been one of the finest of my business career. The owner is attentive, constructive and honest. He listens when I make requests and offers advice and feedback when he sees a constructive opportunity to do so. Would work with Black Peak again anytime!”

Jeff N Denhartog
Co-Founder, Urban Axe Throwing

Conclusion

After launch & hiring Black Peak, Urban Axe Throwing has seen a 110% growth rate month over month and now has multiple top of page rankings for keywords such as “axe throwing vancouver & “urban axe”.

www.urbanaxe.ca

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Would you like us to create a strategy to obliterate your competition in the Axe Throwing niche?

CEO & Founder, Bailey Fisher

Bailey Fisher
CEO, Black Peak

I set aside a few hours each week to have one-on-one strategy phone calls with business owners like you. No gimmicks. Just a 45 min conversation about your business where we will map out a strategy for increasing your conversion rates, accelerating your revenue and growing your profit.

 

I do a limited number of these sessions each month and they book up fast. Find a spot on my calendar by clicking below.

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