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Case Study

Infatuation The Label

A branded eCommerce platform that moves at the speed of culture.

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Infatuation is an eCommerce brand based in Vancouver, BC. One of our latest projects was to develop a new, responsive website as well as design an email marketing plan.


Feb, 2019


Infatuation The Label


Web Design, Marketing, Content Curation

The Challenge

The challenge was capturing their collaborative ethos by creating these individual touchpoints in a way that felt and behaved like a cohesive system. Part of that was designing and building a website to accommodate the virtual community.

The Approach

Our approach was to present the site as a visual editorial platform with quarterly features based on events and occasions the brand was focused on. Each quarterly focus would be marked by the hero and custom tags that filter content.

“The website and tools you’ve given us are killing it in lead generation, and our AdWords click-through and conversion rates are going great”

Alexis Toren
Co-Founder, Infatuation The Label


After launch, brand interaction across all social channels increased. The brand went from having a few hundreds of thousands of followers to over a million in just a few months.

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