In recent years, Facebook has become a platform that has helped many businesses grow. If you have recently set up your Facebook business page, it’s now time for you to connect with your audience. The engagement on this platform is crucial to the success of your brand. This is because getting people to engage with your brand can open a myriad of excellent opportunities that will further lead to business growth.
If you want to know how you can improve your Facebook engagement, here are five effective ways to do so:
1. Post at The Right Times
You may or may not know it yet, but the timing of your posts plays an essential factor in the effectiveness of your Facebook engagement. Posting when your followers are most active increases the likelihood of garnering likes and comments. This is why you need to look into your Facebook data to identify the best times to post. Analyze past post engagements and take advantage of Facebook’s scheduling tool to help plan your social media calendar as well.
2. Keep It Short and Sweet
Keep in mind that a huge majority of Facebook users use their mobile devices to browse the platform. The data that has been gathered regarding user behaviour, in particular, has shown that most of them spend 1.7 seconds on average to consume content. Facebook users that access the platform via their computers, on the other hand, take more time to consume content with 2.5 seconds on average. With this information, you now see the importance of creating content that is short yet straightforward to capture attention quickly and entice users to engage with you.
3. Use Appealing Images
Simple yet stunning images work well on Facebook to attract potential customers. The best part is that you won’t necessarily need to splurge on fancy equipment or even hire a professional photographer to have a great photo. You will only need your mobile phone and a knack for creativity. Pictures that are appealing on Facebook’s feed will compel users to stop scrolling, take a second to read what’s it about, and, if you’re fortunate, leave a like or comment. As a result, you get instant engagement!
4. Showcase Social Proof
This is proof that your business is recognized by others even outside of Facebook. Do so by posting a photo of a reward or recognition that your business has received throughout the journey. You can also take a screenshot of positive customer reviews and post it on your wall. If you have connections with influencers or celebrities, you can also share this on Facebook regarding their endorsements of your business. When you show users about your social proof, they’ll more likely trust your business and eventually engage with you.
5. Respond to Messages
Once you see an increase in engagement on Facebook, and people are leaving comments and replies, don’t make the mistake of putting their responses aside. Users respect social responses, and responding to their comments or queries will increase your social media engagement even further. Taking the time to respond to users shows that you’re listening to what they have to say.
At this point, you now know several ways of how to enhance your Facebook engagement. Remember, regardless of how many methods you implement, you will not work if you do not create an engagement strategy. Make sure to have this in place and incorporate these tips to garner more customers that will help your business grow in the long run.
If you’re looking for a digital marketing agency in Vancouver to help you improve your social media marketing. Get in touch with us today to see how we can help.