Nowadays, if you want to grow your small business, you will have to invest in effective digital marketing strategies. Know that most online users perform sufficient research before they make a purchase, so it’s only fitting to align your marketing strategies to such practices.
You’re probably busy with many aspects of your business that you may be thinking that performing marketing tasks is challenging to begin with. If you’re overwhelmed with the marketing efforts of your business, here are five practical digital marketing strategies that you can focus on first.
1. Utilize email autoresponders
If your users have to sign up for an email newsletter, make sure that you send them a message of thanks. This may seem like a small effort, but this will make your users feel valued. However, did you know that you don’t have to do it manually? Email autoresponders can be set in place to send out thank you emails or any other type of message to users.
2. Make your website mobile-friendly
More online users today browse the Internet using their mobile phones instead of their desktops or laptops. Because of this, it only makes sense to ensure that your website is well-optimized for mobile use because it can boost user experience. Know that Google now considers a website’s mobile-friendliness as a ranking factor. So, if you don’t want your rankings to be affected, make sure to optimize your website for mobile users.
3. Improve your social media efforts
If your business is on Facebook, boost your marketing efforts on the platform by using Facebook Ads. Ads Manage is free, and it’s optimized for Google Chrome. Using this tool will allow you to optimize Facebook ads elements such as bidding, and audience and device targeting, to name a few.
LinkedIn is another social media platform that you must utilize to grow your small business. This platform helps you connect with professionals, establish your brand, and widen your network. Know that you can customize your LinkedIn profile according to SEO standards as well.
Build your online presence on Twitter better with the use of Twitter Ads. They can help more specific targeting to ensure that your tweets will be visible to the right target audience.
4. Use long-tail keywords for blogs
There is a growing number of online users who search for information using more than three words. Long-tail keywords are often less competitive, which makes them ideal for blog posts. With the increase in long term searches, however, you will need to incorporate more long-tail keywords in the content to help boost your website’s ranking and online presence.
5. Perform remarketing
Remarketing is an effective digital marketing strategy that allows you to advertise directly to users who showed interest in your products or services. They are typically the users who have visited your website and other online properties. With an apparent interest in your brand, remarketing can encourage users to purchase.
These are five digital marketing strategies that you, as a small business owner, can focus on first to increase the success of your company. By using these tips, small businesses can take advantage of digital marketing to compete against bigger businesses.
If you are looking for a digital marketing agency in Vancouver to help you create a marketing strategy, get in touch with us today to see how we can help.