So, you’ve created a website for your brand-new business to reach customers around the world. While that might not be impossible, it certainly won’t be easy for you. That said, the only way you’ll ever give yourself the slightest chance of accomplishing such a dream is to implement an up-to-date SEO strategy to help boost your website’s rank.
If you’re wondering what you can do to enhance your website SEO for the year 2020, here are four tips to help you do so:
1. Make Your Website Fast
You must create a website that responds quickly and loads fast. It is safe to assume that everyone on the internet is always in a hurry. If your website loads slowly, people are going to become frustrated and leave.
2. Be as Concise as Possible
Voice search is becoming one of the more common ways to search the internet for answers. When a user asks a question, the answer is read back by a virtual assistant. The average length of these answers is around 30 words long, or two sentences.
Because of this, your content must be short and concise. Get to the point right away, or else people will get impatient at the voice assistant rambling on and on before it finally answers their questions.
3. Be Mobile Friendly
Most of today’s searches are done through mobile devices, such as smartphones. With that in mind, if you’ve only built your website to cater to desktop users, you’re going to lose a lot of potential visits.
Ensure that when you review your content on your website, do so on a mobile device as well. That way, you can ensure that mobile users are going to enjoy the best user experience possible when navigating your website to look for information. When they’re happy with your website, they’ll be back for more.
To add to that, Google also takes note of how mobile-friendly your website is, meaning that if it is, your rank is going to get a considerable boost. Otherwise, if your website is not friendly to mobile devices, you’re going to be flagged for it and forced down the ranks.
4. Implement Multimedia
While it is essential to provide plenty of written content on your website, it is also vital that you include pictures and videos. Much like why users love social media platforms like YouTube, you should implement the same kind of multimedia.
Videos, pictures, and more help visitors grasp concepts and understand information far more quickly than just reading text, and they’re a great way to keep readers engaged with your content.
As your website enjoys more visits and more extended stays, Google is going to reward you greatly with top spots in the search results pages.
SEO is pretty much the lifeline of your website. Without it, your site might as well not exist. With it, however, you’re going to reach hundreds, even thousands of people around you, catering to their needs and helping you gain customers that’ll help support the growth of your business. With that said, if you haven’t already, start creating or updating your SEO strategies for the year 2020!
If you’re looking for a digital marketing agency in Vancouver that specializes in SEO, get in touch with us today for a free consultation.